The Sales Professionals

Sales and Marketing Questions

This questionnaire will help us identify your target markets, competitors, and current sales/marketing activities. With this information we can then focus in on the most profitable target markets, position your products against competition and focus on the most productive sales and marketing activities.

Product and Markets

Briefly describe your product.

Describe the top target markets by product and the barriers that are preventing you from penetrating these markets or achieving better sales.

Describe the compelling benefits as to why people in those target markets should buy your product(s).

Competition

Describe your strengths and weaknesses vs. the competition.

Sales and Marketing Activities

List all of your sales activities and the % they are of the overall activities.

Rank these sales activities in the order of effectiveness.

What barriers are preventing you from focusing in on the most effective sales activities?

Describe your current marketing program and rank the most effective components.

New Business

Where does your new business come from by %? Existing customers, sales activities, marketing, web site, trade shows, referrals?

Existing Customers

How often do you contact existing customers to discuss why they bought from you or why they went to the competition?

Do you contact existing customers to solicit leads for your product?